About Us

About Wine Enthusiast

The story of Wine Enthusiast Companies is the story of a family and a passion. In 1979, Adam and Sybil Strum were newlyweds just starting out in the suburbs of New York City. Adam was following in his father´s footsteps as a wine salesman, Sybil was working in TV. They had a love of wine right from the start. Enjoying it with dinner at first, then wanting to journey further into the lifestyle. When they started searching for just the right accessories, glasses, corkscrews, storage solutions – they discovered that the best were available only to professionals, impossible for the general public to find. Thus were the Wine Enthusiast Companies born.

With entrepreneurial vision, Adam and Sybil started a little catalog in the attic of their home. The idea was to source and deliver to everyone the finest accoutrements of the wine lifestyle. The first year, they received 100 orders from their mail order catalog which was quite a coup considering that most of the wine sold at the time was still in a jug! 40 years later, that little business has grown into the world–recognized destination for all things wine and their daughters, Jacqueline and Erika, are carrying on the family tradition, both in business and in passion.

The concept of making the wine lifestyle, and everything it represents, accessible to everyone is what the company is all about. The Strums have brought wine into the everyday, leaving exclusivity and intimidation in the dust. They created a company that is all about connecting with wine lovers, budding and connoisseur alike. Their philosophy: to provide everything needed to enjoy wine to the fullest. And they love sharing what they know with you. The products are designed by and for people who love wine. The company is staffed with experts to whom wine is more than a job. It´s a passion. Consultants are on call 24/7 to discuss options, solutions and information on everything wine. The iconic ‘Winston’, their symbol, represents the ever-curious wine lover whose trust is respected in everything they do.

In 1988, Adam and Sybil founded Wine Enthusiast Magazine as the indispensable guide to the latest wine trends, ratings and reviews, food and travel, award-winning commentary and much, much more. The world’s largest periodical devoted exclusively to the wine lifestyle.

Wine Enthusiast Companies today is a world-renowned multi-channel marketer, with exclusive products that cannot be found anywhere else. Addressing the wholesale, retail and consumer direct markets, they´re headquartered in the relaxed town of Valhalla, NY, not 30 minutes outside of Manhattan. Keeping pace with America´s ever-growing enchantment with wine, the company has become the ultimate source of innovation and information. Born of a passion, the Wine Enthusiast Companies exemplify not only an unwavering commitment to quality but a truly extraordinary way of life.


About WSET

The Wine & Spirit Education Trust (WSET and WSET Awards) is an awarding body and registered charity devoted to the development and delivery of qualifications and courses in wines and spirits. Established in 1969 for the UK wine trade, WSET has since grown to become the global industry leader.

As an independent, not-for-profit organisation, our educational products offer impartial and sound learning on which individuals and businesses can build knowledge and expertise.

Social responsibility is a part of all our teaching programmes, therefore WSET is proud to partner with Wine in Moderation – Art de Vivre Programme and DrinkAware.co.uk.

WSET qualifications are available through a network of over 700 Approved Programme Providers (APPs) including Wine Enthusiast Academy working in over 70 countries and more than 15 languages.

We also run our own flagship school, WSET School London from our headquarters on Bermondsey Street, London. The school offers the full suite of WSET qualifications alongside tasting sessions, career talks and bespoke programmes.

WSET credentials

WSET is committed to delivering our qualifications to the highest standard. We achieve this through a quality assurance programme where all course providers (Approved Programme Providers) must meet rigorous approval criteria and on-going monitoring requirements.

WSET Awards is recognised as an awarding body by the English regulator for qualifications, examinations and assessments, Ofqual. It also operates a quality management system that complies with ISO 9001:2015, and is a member of the UK’s Federation of Awarding Bodies.

In addition, we work closely with the industry to ensure that our qualifications and education products are job-relevant. Many of the industry’s leading brands support our work through our Corporate Patronage Programme.

In 2015 WSET was recognised with a Queen’s Award for Enterprise in International Trade.